What is a bridal session?

When pairing brides with horses, what is not to love?  I am sure most photographers have magic words that if spoken they are immediately hooked.

Hello Beauty! I did the happy dance when Stephanie unveiled her gown on the hanger. And then she put it on! The frock by Jenny Packham blends the elements of whimsy, elegant, modern in feminine flow without swallowing our petite bride.