Of the two of us, James is our knowledge seeker on the photography front. He keeps us evolving and constantly learning which periodically translates to a conference. While I appreciate and know the value of a conference, I usually try to wiggle out of it. Big groups talking photography and sitting still inside all day makes me a little twitchy. This year James caught me in a weak moment and got a yes.
We experienced the information in a new way 10+ years into it than we did before we began or even 5 years in. We absorbed a great deal from technique to tidy business practices that we hope to layer into our existing flow. Many thanks to PPA for helping us prune our existing structure to bloom in fresh ways.